Why Diamonds are a Good Investment

A diamond is more than letters and numbers. If I gave you all the dimensions of a woman, could you tell me if she is beautiful? NO! The same is with a diamond. Hopefully this will help your customer realize they need to look for beauty, not paper.

Diamonds are the most concentrated form of storing wealth.

They offer financial privacy not available elsewhere. Unlike other financial investments, a diamond investor has 100% direct ownership of a portable tangible asset of proven value.

Since 1934, Diamond prices have increased more than inflation.

Diamonds retain their value despite a down economy.

There is a universal belief that diamonds have enduring value.

Diamonds do not incur property taxes or incur liability insurance.

Unlike commodities and other investments, diamonds are insulated from the daily fluctuations of the markets and are not as likely to reflect sharp price changes.

There is an international demand for diamonds.

Diamonds do not wear over time. Cars rust, furniture wears, flowers wilt, but diamonds truly do retain value.

Diamonds are rare. Value grows as the diamond supply decreases.