Aleah Arundale

Jewelry Gal

Aleah Arundale is a 3rd generation GIA Graduate Gemologist, a 5th generation jeweler turned loose diamond wholesaler and the founder of the immensely popular Jewelers Helping Jewelers Facebook page. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips Newsletter by e-mailing her at or calling 800-882-8900. “We are all in this jewelry business together, let’s help each other!”

Create An Awesome Retail Experience

Give your customers a reason to get off the couch.

Kate Peterson and Aleah Arundale Jewelry Selling Tip

Dont just say why the ring is good, tell why its good for THEM.

Stacy & Aleah's Jewelry Tip

Buying diamonds on line is a big hassle.

Why Do People Come Into Your Retail Store?

Confidence sells.

The Most Important Aspect Of A Diamond

This is the number one most important aspect of a diamond.

Sales Tip - Repeat After Me


Everyone Needs To Try It On

Everyone TRY IT ON.

Reminder To Sell The Story

JCK study showing the story matters.

What To Say When A Customer Asks For A Diamond You Don't Have?

Your connections.

The Loudest Jeweler Wins

Make more noise!